Search Engine Optimisation (SEO)

The Mango Tree restaurant needed a website to reflect their stylish approach to Indian Fine Dining. Site By Scott worked with them to understand their business and come up with a graphic design that reflected their image. In addition Site By Scott worked with several review sites to extend the reach of the web site.

There has been so much written about Search Engine Optimisation it has become it’s own self fuelling multi-billion $ business. That’s not a bad thing by the way; it’s an essential part of how the internet works.

But for small-medium size business it can be a minefield of wasted time, money and effort. What SEO really means for your business is getting your web site in front of your target audience.

Some careful planning and thinking about how to present yourself on the web can have some amazingly good results. I can help you get the most from your internet presence by following three simple guidelines

1. Get your web site found.

Having well structured accurate content is the key to good search engine results. With an understanding of your business and your target customers, I work with the top search engines (Google, BING & Yahoo) to register your website to ensure your website is accurately indexed.

2. Capture the customer’s attention.

For each page of your web site I work on the key areas to make sure that once your web site is found it captures the user’s attention and makes them want to find out more.

3. Engage with the customer

This is where the design and layout of your website play the vital role. Simple navigation with a well planned layout ensures that it’s quick and effective for your customers to take the action you want. This can be as simple as making sure they know how to contact you or more complex; making sure they follow through with a purchase.

With my experience in what works and what does not, I can save you a load of time and money to make sure you get cost-effective results from your website.